What Prospects Does The Pandemic Holiday Sale Hold For Businesses?

As the year comes to an end, business owners are increasingly turning their attention to the upcoming holiday season for prospecting. One of the main drivers of online sales, projected at 10X of retail stores this season, must also keep a close eye on customer behavior changes and how these impact engagement efforts.

From mobile-savvy customers who expect instant gratification, discounts galore for early shoppers, geo-location applications personalized around my tastes – there’s no time for retailers to sit back! If you haven’t started planning your promotional strategy yet, here are some highlights from Google’s short but comprehensive guide:

1) Mobile and Location-Based Promotion

As we’ve stated previously at Exago Central, retailers should beware of the increasing shift towards mobile. So, they have to be ready for location-based services that can empower shoppers even more:

“As Google reports, the combination of mobile devices and popular location-based applications such as Foursquare is set to cause a major shift in buying habits. According to the calculations, close to half (43%) of holiday searches will be performed. These searches are on smartphones or tablets – compared with just 1% last year.”

Accordingly, while retailers should not avoid promoting their goods through search engines.They must focus on their local strategies by encouraging users. These users currently rely on GPS apps (such as YP or MapQuest) and voice navigation to interact directly with your business. “Searchers looking for a specific brand name like Best Buy could see results from nearby competitors, such as Circuit City. Commerce retailers should consider adding location extensions to their ads.”

2) Google Now

Ultimately, how retailers choose to promote themselves will depend on what capabilities they want to explore at this stage. However, Google now represents an exciting option for both small and big businesses. “Google Now will be integrated into Android phones sold by Samsung, HTC and Sony Ericsson under the Nexus brand in time for the holidays. Google has also partnered with retailers including Target Corp., Sears Holdings Corp., and American Eagle Outfitters Inc. to deliver offers through Google Now.” According3d January 2014

As the example of Topshop shows – which started using geolocation in 2012 but was still able to achieve double-digit growth since then -, mobile is one of the aspects that should be considered when planning for this year’s holiday.

3) The Long Tail

While many retailers would love to compete with Amazon from an assortment standpoint, they can’t find themselves in such a situation given budget or logistical restraints: “Nowadays, [retailers] compete by merchandising smartly and using… Facebook and other social channels to communicate with customers.”

As it turns out, giving up competing for only works if there’s enough personalized content about your products readily available for sharing. The approach allows some smaller retailers to hone their product offerings and create unique experiences”.

Additionally, specific promotions won’t harm either if you learn how to communicate them appropriately: “Nowadays, retail merchants… engage with customers by offering special promotions and personalized services”.

Ultimately, the main lesson for small and medium-sized businesses would be to consider their options first. You don’t have to compete on every level with more prominent brands – in fact, and you shouldn’t! However, adjusting your product strategy based on consumer behavior trends is what will set you apart from the competition.

Top prospects the pandemic holiday sale hold for Businesses

-“As Google reports, the combination of mobile devices and popular location-based applications such as Foursquare is set to cause a major shift in buying habits. According to the calculations, close to half (43%) of holiday searches we can expect on smartphones or tablets – compared with just 1% last year.”

-“Searchers looking for a specific brand name like Best Buy could see results from nearby competitors, such as Circuit City. Commerce retailers should consider adding location extensions to their ads.”

-“In time for the holidays Google Now may integrate into Android phones sold by Samsung, HTC, and Sony Ericsson under the Nexus brand in time for the holidays. Google has also partnered with retailers including Target Corp., Sears Holdings Corp., & American Eagle Outfitters Inc. to deliver offers through Google Now.” The approach allows some smaller retailers to hone their product offerings and create unique experiences. Nowadays, retail merchants engage with customers by offering special promotions and personalized services. For more insights contact RemoteDBA.com

Ultimately, the main lesson for small and medium-sized businesses would be to consider their options first. You don’t have to compete on every level with bigger brands. You shouldn’t! However, adjusting your product range based on consumer behavior trends is what will set you apart from the competition.

Analysis

Mobile devices and popular location-based applications will cause a significant shift in buying habits. Reportedly, close to half of holiday searches will be on smartphones or tablets – compared with just 1% last year. Smaller retailers can hone their product offerings and create unique experiences by competing smartly. Google Now integration into Android phones sold by Samsung, HTC, and Sony Ericsson under the Nexus brand in time for the holidays. Google Now will deliver offers by partnering with Target Corp, Sears Holdings Corp, and American Eagle Outfitters Inc.

The approach allows some smaller retailers to hone their product offerings and create unique experiences. Special promotions known as personalized services through retail merchants via social channels. The main lesson for small and medium-sized businesses is to consider options first. Competition will adjust on different levels by bigger brands it should! However, changing the product range based on consumer behavior trends will set you apart from the competition.

Reports

As Google reports, the combination of mobile devices and popular location-based applications. For example, as Foursquare will cause a major shift in buying habits. Reportedly, close to half of holiday searches will be on smartphones or tablets – compared with just 1% last year. Smaller retailers can hone their product offerings and create unique experiences by competing smartly.

Google Now is integrated into Android phones sold by Samsung, HTC, and Sony Ericsson under the Nexus brand in time for the holidays. Google Now will deliver offers by partnering with Target Corp, Sears Holdings Corp, and American Eagle Outfitters Inc. The approach allows some smaller retailers to hone their product offerings and create unique experiences.

Special promotions (personalized services) offered by retail merchants through social channels. The main lesson for small and medium-sized businesses is to consider options first. Bigger brands will adjust competition at different levels – in fact, it should! However, adjusting the product range based on consumer behavior trends will set you apart from the competition.

Author’s Bio:-

Walter Moore is a writer and notable management and digital marketing expert at RemoteDBA and Mail ID is [email protected]. He is an experienced digital marketer who has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.