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What is the B2B2C Business Model and How It Is Transforming Businesses

Introduction 60% of millennials are loyal to firms that provide a unique shopping experience. They have the power to spend $1.4 trillion (accounting for 30% of all retail sales in 2020). The B2B2C model helps to take control of the customer’s shopping experience.   70% of business buyers look for a user experience, like Amazon, when they buy goods. 74% […]

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